The innovation in PLA for search results entered European market in 2004 as “Froogle” later changed its name to “Google Product Search” and finally became “Google Shopping” from 2013 onwards. As a result of the fact that the displayed results reports to precise user inquires, Google’s search engine started to behave like a comparison service.
At the end of February 2020, Google announced that it was introducing a new solution that would make it easier to share created tags and remarketing lists with other Google Ads accounts within one manager. This is to make using remarketing opportunities quicker and easier.
Google is constantly updating ad delivery options, thus striving to maximize their performance within the advertiser’s daily budget. That’s why the search engine decided to take the next serious step. At the end of January, Google announced that accelerated ad delivery would no longer be available from April 2020. In this article you will learn why this decision was made.
Can we trust the current techniques of campaigning during the coronavirus epidemic? Will the automation tools work fast enough and provide the expected results? Or, in times of uncertainty, should we instead return to the times when we were looking at the screen 24 hours a day and watching, in real-time, how various figures change?
Parallel tracking has until now been mandatory only for search, Shopping and Display Network campaigns. It was an optional solution for the video campaigns. However, starting from June 15, 2020 this will change and parallel tracking will become the only option available. If you run video campaigns and haven’t used parallel tracking so far, make sure to read our article because you’re running out of time!
On February 13, all current Google partners received a message saying that by the end of June 2020 the requirements for becoming a Google Partner will be updated. This change will also involve the way certificates are considered when awarding Partner status and agency specialization. If you run an SEM agency, make sure to read on.
Google once again comes to the aid of the eCommerce industry. Recently, Google Merchant Center has been expanded with a new service, namely Market Insights. It allows you to compare the prices of your products with the prices of competitors. So if you run an online store and know how important it is to analyze your competitors’ activities — this article should be interesting for you.
Google introduces a new extension to text ads as part of Google Ads. The contact form, because that’s what we’re talking about, currently works in selected countries and is available in beta. Its main task is collecting valuable leads from advertising campaigns. However, you must hurry! Leads will only be available for 30 days.
Google Ads campaign planning tools are constantly developed and improved. One of the solutions worth discussing is Reach Planner, available since 2018. This tool enables accurate planning of YouTube video campaigns and their optimization. Everyone who uses video ads should get interested in this topic!
Starting March 4, product ads will also be displayed via Gmail. The solution will be (to a limited extent) also available to customers from Poland, and its launch will take a few moments. From now on, over one billion new users will see product ads!